If you own a business on the Gold Coast or in Brisbane and have heard SEO (Search Engine Optimisation) being thrown around the water cooler by either staff or during your business meetings with associates but wanted to know more than just the salesy pitch made by the SEO companies when you have enquired. Then worry no more.
Plainly speaking Brisbane SEO is the process of building up the popularity of your website 'presumably business website' percieved by Google or any other major Search Engine. This popularity ranking is seen as where your website ranks in the search results. The number one spot on the first results page is the Holy grail of SEO and is where everybody wants to be for all the common search terms (keywords). If you achieve this spot then that means your website is the most popular in the eyes of search engines than all others.
Now how do SEO companies do this? and how can you get your website there by paying the absolute minimum amount of money? Simple, by making your website appear popular by the search engines. This means submitting links (linking back to your website) to other popular websites, hence boosting your websites popularity. There are other techniques used as well, by using fresh original content on your site, writing a blog and linking to your site, writing articles and submitting them to article directories and obviously including a link back to your site.
This all quite very simple, but it can and does cost many hours of time. Finding this time during your busy daily and weekly schedule can be challenging. Hence the massive SEO market that exists vying for your online marketing dollars.The key thing to remember about SEO is that there is no secret! any SEO salesmen that tries to tell you otherwise is lying. Fundamentally all you are paying for is the time for someone to sit at a computer doing these labour intensive tasks. Consider this when you recieve a five figure SEO quote for a months work.
Once you do engage an SEO contractor, gauging the quality and return on investment can be difficult. There are several factors that can affect SEO ranking performance.
The speed at which your website climbs the search engine results list depends on what industry/ keywords you are targeting. Some niches are very competitive and it simply becomes an arms-race between you and your 200 competitors in your area. So even though it appears your search engine rankings climb has stagnated or is hovering around the same spot for weeks on end, this could actually mean your competitors have noticed and are throwing more time/money at their SEO contractor, hence negating your advancement up the page. The time when you should worry is when you suddenly drop a page down the ranks. This could signify a change in the Search engine algorithm that has been developed to gauge each sites 'popularity'/ranking.
Plainly speaking Brisbane SEO is the process of building up the popularity of your website 'presumably business website' percieved by Google or any other major Search Engine. This popularity ranking is seen as where your website ranks in the search results. The number one spot on the first results page is the Holy grail of SEO and is where everybody wants to be for all the common search terms (keywords). If you achieve this spot then that means your website is the most popular in the eyes of search engines than all others.
Now how do SEO companies do this? and how can you get your website there by paying the absolute minimum amount of money? Simple, by making your website appear popular by the search engines. This means submitting links (linking back to your website) to other popular websites, hence boosting your websites popularity. There are other techniques used as well, by using fresh original content on your site, writing a blog and linking to your site, writing articles and submitting them to article directories and obviously including a link back to your site.
This all quite very simple, but it can and does cost many hours of time. Finding this time during your busy daily and weekly schedule can be challenging. Hence the massive SEO market that exists vying for your online marketing dollars.The key thing to remember about SEO is that there is no secret! any SEO salesmen that tries to tell you otherwise is lying. Fundamentally all you are paying for is the time for someone to sit at a computer doing these labour intensive tasks. Consider this when you recieve a five figure SEO quote for a months work.
Once you do engage an SEO contractor, gauging the quality and return on investment can be difficult. There are several factors that can affect SEO ranking performance.
The speed at which your website climbs the search engine results list depends on what industry/ keywords you are targeting. Some niches are very competitive and it simply becomes an arms-race between you and your 200 competitors in your area. So even though it appears your search engine rankings climb has stagnated or is hovering around the same spot for weeks on end, this could actually mean your competitors have noticed and are throwing more time/money at their SEO contractor, hence negating your advancement up the page. The time when you should worry is when you suddenly drop a page down the ranks. This could signify a change in the Search engine algorithm that has been developed to gauge each sites 'popularity'/ranking.
